实验室简介

Introduction

珍岛智能营销中心拥有服务器、多媒体设备、40台计算机等硬件设备和珍岛智能营销实训云平台。珍岛智能营销实训云平台以商业运营流程为基础，分为“营销环境测评、搜索引擎优化、新媒体营销、互联网营销、软文营销和数据分析”六大模块。平台主要面对市场营销专业，作为相关理论课程的配套实验环节和实践基地。

平台拥有20万中小企业客户资源，学生不仅可以进行真实企业的实战演练，也可以为这些用户提供真实的智能营销服务，达到理论与实践的高度融合。

Trueland Intelligent Marketing Center has hardware equipment such as servers, multimedia equipment, 40 computers, and Trueland intelligent marketing training cloud platform. Based on the process of real business operation, the platform is divided into six modules: "marketing environment evaluation, search engine optimization, new media marketing, Internet marketing, advertorial marketing and data analysis". As a supporting experimental link and practice base of relevant theoretical courses, the platform mainly serves students majoring in marketing.

The platform has 200,000 small and medium-sized enterprise customer resources. Students can not only conduct real-life business practice, but also provide real-life intelligent marketing services for these users, to achieve a high degree of integration of theory and practice.

主要实验项目

Main Experimental Projects

营销环境测评

Marketing Environment Evaluation

搜索引擎优化

Search Engine Optimization

新媒体营销

New Media Marketing

互联网营销

Internet Marketing

软文营销

Article Marketing

数据分析

Data Analysis

主要仪器设备

Main Instruments and Equipment

服务器、多媒体、电脑、珍岛智能营销实训云平台

Servers, Multimedia Equipment, Computers, Trueland Intelligent Marketing Training Cloud Platform